Disclosure generator

Explain the relationship before polishing the sentence

Choose the commercial relationship that actually exists: paid, gifted, affiliate, or ambassador. Then select the platform and audience jurisdiction. The generator produces an opening sentence and a placement checklist. It is a drafting aid, not a certificate that the finished post complies with every applicable rule. A clear sentence can still be placed where a reader misses it, translated poorly, or used to describe the wrong relationship.

The distinction matters. If you received a product without payment, do not select Paid simply because that option sounds more official. If you earn commission, do not choose Gifted unless a gift is also part of the arrangement. When several relationships apply, combine truthful explanations and review the whole result. The tool gives one selected relationship at a time so its assumptions remain visible.

What the wording is designed to do

Every generated sentence starts with “Ad” and follows with an ordinary-language explanation. Paid says the named brand paid for the post. Gifted says the product was provided for free. Affiliate says the creator may earn commission through the link. Ambassador says there is an ongoing commercial relationship. These are intentionally direct drafts, not claims that a single word is legally sufficient everywhere.

If you do not enter a brand, the sentence says “the brand.” Replace that phrase with an accurate name when needed. Do not let a polished output introduce a claim you cannot support, such as payment when you received only a sample. Your input and the draft stay in the browser. Copying text does not publish it, activate a platform label, or notify the advertiser.

Regulators' treatment of material connections, advertising identification, and presentation requirements needs jurisdiction-specific review. [VERIFY: FTC — Disclosures 101 for Social Media Influencers — https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers; ASA — Influencers' guide to making clear that ads are ads — https://www.asa.org.uk/resource/influencers-guide.html]

Wording and placement are separate checks

Our recommended starting point is to put the disclosure before text that might collapse. For video, review whether the relationship should be communicated in the video itself as well as the description, and whether spoken disclosure is needed for the intended audience. These recommendations must be checked against the current rules and the actual presentation. [VERIFY: FTC — Disclosures 101, video and placement guidance — https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers]

A platform's branded-content setting may be relevant, but do not assume its presence settles every obligation. [VERIFY: ASA — Influencers' guide, platform disclosure tools — https://www.asa.org.uk/resource/influencers-guide.html] The generator cannot turn that setting on. Treat the output as two work items: edit the sentence and check each place where someone encounters the promotion.

Three worked examples

Example 1: A paid post with a short opening

Imagine a creator receives $400 to produce one post for a fictional stationery business called North Paper. Select Paid and enter the brand name. The draft becomes “Ad — North Paper paid me to create this post.” The $400 amount helps you identify the relationship in this example; the generator does not automatically disclose the payment amount. Put the relationship sentence first in your working caption, then rehearse it in the caption truncation previewer. The rehearsal is not a legal placement test.

Example 2: Two gifted products and no cash fee

Suppose a business provides two sample notebooks and no money. Select Gifted. The output explains that the product was provided for free. If the post discusses both notebooks, adjust the singular wording so it accurately describes the arrangement. Do not decide that the absence of a cash fee removes the need for review. Treatment of gifts and other benefits must be checked with the relevant authority. [VERIFY: ACCC — social media endorsements and advertising — https://www.accc.gov.au/consumers/advertising-and-promotions]

Example 3: A commission link in three placements

Imagine one affiliate link appears in a video description, a short caption, and an email. The tool can help draft the relationship sentence, but its selected social platform is not a substitute for reviewing all three placements. If the example commission is five percent, that number describes your agreement, not a universal disclosure threshold. Read each placement independently and make sure the sentence does not say the creator earns commission on purchases that are outside the agreement.

Choose jurisdiction carefully

US maps to FTC guidance. UK maps to ASA and the CAP Code, with other applicable consumer-protection requirements needing separate review. AU maps to ACCC guidance; advertising-industry standards may also be relevant. EU is not treated as one universal wording rule: review European Commission guidance and the member-state rules that apply to your audience and activity. [VERIFY: European Commission — Influencer Legal Hub — https://commission.europa.eu/live-work-travel-eu/consumer-rights-and-complaints/influencer-legal-hub_en]

Audience country is a useful input, not a legal jurisdiction determination. Your location, the advertiser, distribution, product category, and other circumstances may matter. [VERIFY: European Commission — Influencer Legal Hub, applicable consumer law — https://commission.europa.eu/live-work-travel-eu/consumer-rights-and-complaints/influencer-legal-hub_en] If the arrangement reaches several countries, prepare a review checklist rather than assuming the first dropdown choice covers them all.

The most common mistake: hiding a clear disclosure

A sentence can be understandable in isolation and practically invisible in the finished asset. Do not bury your draft below a long introduction simply because it interrupts the opening line. Review a small-screen version, the initial collapsed caption, and the visual itself. This is an editorial visibility check. It does not replace the jurisdiction-specific requirements attached to the output.

What this generator deliberately does not do

It does not approve advertising, verify an advertiser's claims, determine whether a regulated product can be promoted, or supply permission to use music and images. It cannot certify that a translation preserves the intended meaning. It does not remove the need to review the agreement and finished publication.

Use the rate card calculator to separate production and commercial rights in a proposed deal. The sponsored-content disclosure guide explains a fuller review workflow. Keep the final disclosure alongside the approved content so a later revision does not accidentally remove the explanation that made the relationship clear.